Over the past decade, the amount of information companies collect has grown exponentially – whether it is customer viewing habits, purchasing patterns or business performance. Modern businesses are used to the process of aggregating data from multiple sources and turning it into actionable insights, either through in-house business intelligence applications or cloud-based tools. Today, there are very few companies that don't have some kind of business intelligence capabilities. In fact, big data has become so pervasive that most business decisions today are expected to be data driven, or at the very least data informed.
However, you only need to look at the recent Facebook and Cambridge Analytica scandal to realize that this desire for data, in some areas, has gone too far. It seems as though everything we do online today is tracked, stored and monitored via the devices we use and the apps we download. Many people see this as an infringement of their privacy and are pressing for more to be done to protect our data. The EU's General Data Protection Regulation (GDPR) and the tightening of US Data Regulations is just the start.
Ironically, however, one area where businesses are under-utilizing big data is remote IT support, even though there is a lot to gain from it and very little downside. I say "ironically", because data management, security and compliance have long been a mainstay of IT's remit, but it's only recently that they are starting to be able to use big data for themselves to improve services and support.
this article originally from -- read more
However, you only need to look at the recent Facebook and Cambridge Analytica scandal to realize that this desire for data, in some areas, has gone too far. It seems as though everything we do online today is tracked, stored and monitored via the devices we use and the apps we download. Many people see this as an infringement of their privacy and are pressing for more to be done to protect our data. The EU's General Data Protection Regulation (GDPR) and the tightening of US Data Regulations is just the start.
Ironically, however, one area where businesses are under-utilizing big data is remote IT support, even though there is a lot to gain from it and very little downside. I say "ironically", because data management, security and compliance have long been a mainstay of IT's remit, but it's only recently that they are starting to be able to use big data for themselves to improve services and support.
this article originally from -- read more
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